About solutions engineering
Creating a differentiating experience
I’m Bryan and I started Solutions Engineering to help my fellow Sales Engineers. I’ve been an SE in some form or capacity for nearly 20 years and I’m passionate about what I do.
I started my career in sales, before moving to a sales engineer role. I also did a stint in managing software implementations. I’ve experienced the technical sales process from all sides, and bring that perspective to my work and the content I create here.
Before all of that, I studied, trained, and worked as a professional stage and film actor. As a student of acting techniques and a variety of methodologies, I honed my craft and developed unique skills that I’ve carried over into my Sales Engineer career.
Call us pre-sales engineers, field consultants, technical sales engineers, systems engineers, or solution engineers, we act as the sales team’s technical encyclopedia during the sale of goods and services. We represent the technical aspects of the product or solution and propose how these aspects can benefit the prospect or customer. We are, in my opinion, some of the most important resources a salesperson has in their competitive arsenal.
I believe that we SEs are some of the most important resources a salesperson has in their competitive arsenal. I believe the way we present, demonstrate, illustrate, explain, and communicate about our solutions can be as much of, if not more of, a differentiator than the solutions themselves.
Through a proven methodology for creating and delivering creative, compelling, and purposeful demonstrations and presentations, providing helpful information and best practices, along with useful tips, creative tricks, and inventive hacks designed to help save time, minimize effort, and enable SEs to do their job more effectively, Solutions Engineering is intended to help us SEs become that differentiator.
I in no way consider myself a full-fledged expert. Rather, I’m a working SE with a unique background and set of experiences coupled with a passion to share and desire to be the proverbial “rising tide that raises all ships” in our profession.
WHAT YOU CAN EXPECT
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Fearless Leaeders
I started Solutions Engineering to be a resource for all Sales Engineers. Much of the training I’ve either been through or seen is focused primarily on things like how to structure your presentation, how to more effectively run your demonstration, etc. All of these important things and there are a lot of great training and material out there covering this. I primarily focus on things like how to actually deliver and add “polish” to your demos and presentations, good practices on the various aspects of our jobs, as well as some tips and tricks I’ve learned along the way. These are the things where we as Sales Engineers can use to further differentiate ourselves, add more of the “wow” factor, and truly be memorable.
My hope is that you find this content useful, put into practice what speaks to you and that you find it helpful in some way.
I’m definitely open to your suggestions on topics to cover and ways to improve. I’m also happy to address your specific questions. You can drop me a line below.
Bryan Peterson
Creator & Editor
Content Categories
Content is focused on these three categories.
Presenting
Advice and how-to on creating and delivering creative, compelling, and purposeful demonstrations and presentations.
Best Practices
Helpful information covering everything from conducting discovery, to interacting with your sales reps, to handing off post-sales, and all points in between.
Tips & Tricks
Useful tips, creative tricks, and inventive hacks designed to help you save time, minimize effort, and enable you to do your job more effectively.
Drop Me a line…
Say Hello!
Got some feedback for me? Ideas for new post, video, or training? Suggestions for new topic areas?
I want to hear from you!
Send me an email below, and first, read this:
- I do not currently accept guest posts
- If you are a freelance writer looking to promote a brand, you’re in the wrong place
- I don’t offer paid links, and I don’t do reviews in exchange for free product
- If you are interested in paid advertising/sponsorships opportunities or other partnership ideas, please know I only consider opportunities that are relevant and/or synergistic
- Obvious copied-and-pasted, spammy messages will be most likely be ignored